NC Eat & Play is excited to partner with The W Group, Raleigh’s in-demand real estate and relocation firm, to host its 1st ever Real-Tour Experience: New Homes Weekend. Alison W., owner of The W Group brokered by EXP Realty shares, “A lot of people that are moving to Raleigh, as well as local homebuyers looking for new construction don’t know where to start. That’s why we wanted to do this unique home tour. We’re happy to help them discover affordable, quality-built new homes in great communities that may be easy to miss.”
The Real-Tour Experience: New Homes Weekend is August 28th and 29th 2021, from 11am to 5pm.
A new kind of home tour
On Aug. 28 – 29, 2021, we are inviting the public to experience new homes as they’ve never experienced them before. The weekend will feature 5 new homes in the mid-400k plus price range. Each home will host an over-the-top, fan-worthy room staging of a popular North Carolina brand that will immediately make newcomers and future homeowners whip out their phones.
Did you see the Taco Bell Hotel in Palm Springs?

Pic: Tacobell.com/the-bell-hotel
Or saw that London took a page from that and created a KFC one?

Pic: Adweek.com
We think North Carolina brands deserve their room too!
Who should we pick? What in the world could we be thinking? All good questions. Let’s be real. We all know homebuyers expect to tour homes that have been beautifully staged and well thought out. Why not go wild and really make it special to North Carolina?
***JUST ANNOUNCED***
The Real-Tour Experience: New Homes Weekend will feature Cheerwine.
That’s right. We’ve been planning a new homes weekend you will have to see to believe. And thanks to Cheerwine, it’s going to be even sweeter!

Arielle Stratton with True Homes is ready for Cheerwine takeovers.
Y’all, this is going to be amazing! We’re equipping each new home with a Cheerwine indulgent dessert bar, a cherry-flavored family room takeover, a Cheerwine TikTok room, specialty game areas, and more pours of Cheerwine fanship throughout.
You’re going to want to tour, take pictures, learn about the homes, and nibble and sip on Cheerwine creations.
That KFC Hotel in London has nothing on what we have planned for Cheerwine.
Wait! A home tour that you’re going to want to Instagram about?
Yes, cool things are worthy of sharing. Attendees will have plenty of Instagrammable moments to share as they tour homes, record reels or TikToks, chat, and enter to win door prizes throughout the weekend.
But this is a home tour, right?
Yep. The W Group will have real estate advisors hosting guests and connecting them with the builder representative onsite to answer any questions and share home details. There’s no denying we want you to seriously look at buying a new home, but if you walk away with a few giggles, some photo evidence of our zaniness, and a strong connection with one of The W Group’s advisors it will be well worth it. Ideally, you’ll call one of the advisors when you need them or refer them to friends (because everyone knows someone looking for a new home).
Where is this happening?
We’ve chosen new homes in select cities including Holly Springs, Fuquay-Varina, Durham, and Clayton as each of these offers growing communities with new homes still available.